The rhythmic swiveling of the bottle, the perfect head of foam, the conical glass - wheat beer is a ritual that everyone celebrates in their own way. Once reserved exclusively for the aristocracy, today it is celebrated across borders from the beer gardens of Bavaria to the bars of the metropolises. “Custom Time” rejuvenates the “top fermentation” by combining folk motifs from the animal world with urban designs. The result is an unusual interplay of tradition and modernity that lives up to the timeless classic wheat beer. A trip into the countryside. In high tones, the wheat glass sings about the wilderness of the urban jungle, which is explored here together with other fluttering friends at a late hour.