This doormat is made from Coir which comes from the coconuts. Material is durable & perfect for the entrance giving a natural rustic look. Material is easy to keep clean & the backing keeps the doormat firmly in place & reduces the risk of slipping. Our doormats are hand painted with professional high performance paint, our paint is designed to resist abrasion, prevent corrosion & retain its color in the toughest environments.. Although our painted design is super durable, the coir mat itself will wear down with normal use & become fuzzy. Decorative mats are not mean for heavy use. Some shedding may occur in the beginning as you break in the doormat. We recommend using coir doormats in covered areas where they will stay dry from the elements. If your doormat becomes wet, hang it dry immediately to allow it to drain properly & avoid staining. Cleaning: Shake doormat out or sweep. Avoid using a hose because doormat fibers will swell & darken if saturated with water. 1111 Make A Wish Doormat, Positive Quote Affirmation Boho Check Your Energy Doormat, 11 Decor, Doormat